Puma and Fossil team up to create a professional sports smart watch

Currently, Nike, Adidas, and other famous sportswear brands have cooperated with Apple, Fitbit and other companies. Sports smart watches have become a new choice for sports enthusiasts. From next year, smart watch enthusiasts can buy a smart watch with the sports brand "PUMA" Logo.

PUMA has just announced the cooperation with the Fossil Group to jointly design and manufacture the latest smart watches and ordinary watch products and hopes to be able to bring it to market by 2019. There is no more exposure to the design or functionality of the PUMA smartwatch.

According to media reports, the sports brand PUMA has recently announced its entry into the smartwatch market and signed a 10-year agreement with Fossil. Fossil will manufacture and distribute PUMA branded wearable devices. The first batch of watches will be listed at the end of 2019. Although Fossil had previously built a watch that supports Android, it is still unclear whether PUMA watches will run Android Wear.

“Puma is one of the world's leading sportswear manufacturers and we are very excited to work with them to bring our world-class design and sales channels to PUMA's smart watches,” said Kosta Kartsotis, CEO of Fossil Group. The cooperation between the two companies currently looks very promising. The Fossil Group has designed and manufactured a large number of smart watch products, including Q Commuter, Q Founder, and Q Venture, and the company also licensed many manufacturers to produce different smart watch products.

In the list, there are fashion brands such as Diesel, DKNY, Emporio Armani, Kate Spade New York and Michael Kors. There are also more high-end brands planning to cooperate with Fossil to launch their own smart watch products. The cooperation between Fossil and PUMA once again proved that the company hopes to make a difference in the field of sports smart watches. It is worth noting that Fossil has never launched a sports-type smart watch before. If PUMA will follow a strategy similar to that of other sporting goods companies, then this watch is likely to focus on running while supporting other basic trackings of life and sports.

In addition, the two sides stated that if the cooperation goes smoothly, more than one product will be introduced in the future. The cooperation plans of the two companies will continue until 2028, so we might see many generations of different PUMA smart watches. Of course, we have to wait patiently at least for 8 months for the first generation of products.