Bose has released "AR" glasses that can only be heard - part 2

In addition, Bose glasses can also be used to receive calls, text messages. Bose can identify people's head movements. When a phone call comes in, you can nod and connect to the phone or shake your head to hang up. Shaking the head from side to side can also manipulate the menu.

Bose has set up a $50 million fund for Bose AR developers to reward startup companies for creating content based on Bose AR, and has listed software partners including Yelp, TripAdvisor, ASICS Studio, TuneIn, and fitness company Strava. Obviously, Bose hopes to build an AR platform where enterprises and developers can create their own applications. Bose business manager Santiago Carvajal sees Rayban and Warby Parker and other listed companies as potential hardware partners. Bose said that we are negotiating with some wearable hardware manufacturers in the field of glasses, but the price has not yet been determined and depends on the glasses manufacturers themselves.

The company wants to apply Bose AR to as many devices as possible. At the SXSW, Bose provided a large display of bicycle helmets, prescription glasses and bluetooth headphones as possible future products. Bose had two AR-equipped devices on the SXSW, a modified version of the 3D printed sunglasses and QuietComfort 30 headphones.

John Gordon, Bose’s vice president of consumer electronics, commented, “Bose AR is a new type of augmented reality technology that works for everyone. It places audio around you, not digital images, so your vision will not be confined to a small screen, it knows where you are and can use audio to provide relevant information in real-time, bringing more possibilities for travel, learning, and music, and Bose can be added to products and applications we already use. It can eliminate some of the obstacles of AR."

Although hearing is also a major sensory target for human beings, visual sources occupy more than 90% of the sources of information and people are always chasing more realistic virtual influences. However, the path to exploration of optics is very difficult. It will take time for AR to completely change people's lives. Vaunt's AR glasses are dedicated to hearing and provide a new path. Other AR glasses can fully integrate Bose's sound enhancement function and develop AR glasses with the same strong visual and auditory abilities. Bose AR glasses will be available in the summer of 2018 at an unknown price.